today I would like to introduce you to a new brand – or to be precise a rebranded brand – and show you one of my favorite looks from their first collection. The founders of the back-then brand Tigha were on a mission to create the best leather jackets, and this is eventually what they became known for for the last decade. But as we know, times are changing rapidly and so are consumers needs and tastes. Companies that wake up too late to respond to these changes will find themselves left behind. And that’s why Tigha decided to evolve into Young Poets Society.