“Only 20min until rehearsal! Guys, you need to be ready by then!” says one of the trend coaches of the Wella Professionals team backstage before the show by Antonia Goy.
The stress that designers experience right before they showcase their new collection during fashion week is pretty intense – I’m sure most of us can imagine that. Working half a year on a collection and having only 10 min to present it to the world is definitely nerve-wrecking. However, we do not think that much about all the other people involved in creating the perfect look for the runway. Dressers, stylists, make-up artists, hair stylists… of course they too must be pretty much under pressure! Continue Reading
Last week was a great one for Aveda – on May 18th they opened their very first Experience Center in Germany, of course it had to be in Berlin, at Hackeschen Höfe. At the same time, they introduced a new product line called Pramasana Scalp Care. So basically I’m just going to divide this post into two parts, telling you a bit more about these two great happenings of which I was happy to be part of. Oh, if you are not familiar with Aveda yet, read my other posts here, and here or visit their website.
The last week has been full of events for me – juggling all that next to my internship is not that easy sometimes. Changing outfits in the office bathroom, starting early so I can leave early and rush to the event location… stressful, but exciting at the same time. But soon I will be a student again and hopefully also more flexible with my time management – can I please be a student forever? Continue Reading
Loves, today I want to share a somewhat different kind of post with you – one that is more serious yet very inspirational on a much higher and more important dimension than fashion. As you know, I’ve been working with AVEDA for half a year now and the more I learn about their company the more I am extremely happy about being some sort of brand ambassador – read more about my first experience with Aveda here and here. Continue Reading
Fashionweek Berlin AW17 Day two was busy, busy, busy! First appointment I had was at the Aveda Hair & Spa Salon to get my hair fixed for the day. I’m always super happy to see the lovely Aveda Team and get a little bit spoiled with their amazing massages and great hair styling skills – obviously. Afterwards I took a cab to the fashionweek venue and enjoyed a day full of great shows incl. Rebekka Ruetz, Maisonnée and Marcel Ostertag. I usually never take cabs cause I’m too cheap to pay for it, but since it was minus degrees outside and I wasnt dressed accordingly, I had no other choice. And no, wearing proper winter clothes was not an option, haha. I knew my immune system hated me for that, but I took enough ginger shots to survive the cold without getting sick.
My outfit for this day was as French as it can get and much different from the first day, which was more edgy. It was the first time for me wearing those ruffle pants, which I found in the Zara Sale. Very reluctant to buy them at first, I am super happy that I eventually did. I feel like these kinds of pants will be big this Spring/Summer. Sooo, I cant wait to wear them without freezing my butt off. However, what made the look really French was the hat, probably the only functional as well as stylish thing I wore that day. Oh well, I guess that is just #fashionbloggerlife ;)
Coat* – Mint & Berry
Pullover* – EDITED
Boots – &Other Stories
Pants – ZARA
Bag – Pinko
Hat* – Mint & Berry
I still remember how I felt when I went to my first fashion week in 2013 in Berlin. I was super excited, a little bit nervous but still the happiest girl on earth back then. Being able to be among all those fashion enthusiasts and watching runways shows was one of my major goals back then. I could not believe that my blog actually had made that possible… but it did. It opened up so many possibilities for me, keeping up the motivation to continue blogging. One year later, I again went to fashionweek and was way more confident. I knew how things worked – there was no need to be shy in terms of clothing or networking. The more your outfit catches attention , the better! In the following years, my studies made it almost impossible to take a break and travel to Berlin for a week. The only thing I’ve done was to go over to Amsterdam Fashionweek for a day in 2015, but that was about it. In 2016, I was back in the fashionweek game when I was on my semester abroad and went to Mercedes Benz Fashion Week Sydney. It made me remember how much I enjoy getting inspired by new collections and aspiring as well as established designers. But most importantly for me was to connect to likewise people and make new friends.
So now that I live in Berlin, there are no barriers to going to fashionweek anymore. After 2.5 years, I finally attended Berlin Fashionweek AW17 again – and I am happy to say that my expectations were not too high. I had an amazing time with great people and of course, great fashion… even though I froze my ass off in my outfits… ;)
// I’m Wearing:
Pullover – ZARA
Skirt – Kookai Australia
Belt – NA-KD
Boots* – Konstantin Starke via Zumnorde
Bag – Stella McCartney