Only a few days before I had to leave Milan to go back to Copenhagen, I received a super interesting Mail from Laureline, who works at Laurastar. She invited me over to come to Paris in order to test one of their most popular products – the Laurastar Lift – a portable steaming station! I immediately thought „they must have seen my InstaStory in which I totally went crazy dancing while ironing my shirts the other day!“. Whether it was a funny coincidence or not, let me tell you now a little bit about that event and of course about the steaming station, which is a total multitalent!
„Only 20min until rehearsal! Guys, you need to be ready by then!“ says one of the trend coaches of the Wella Professionals team backstage before the show by Antonia Goy.
The stress that designers experience right before they showcase their new collection during fashion week is pretty intense – I’m sure most of us can imagine that. Working half a year on a collection and having only 10 min to present it to the world is definitely nerve-wrecking. However, we do not think that much about all the other people involved in creating the perfect look for the runway. Dressers, stylists, make-up artists, hair stylists… of course they too must be pretty much under pressure! Continue Reading
Last week was a great one for Aveda – on May 18th they opened their very first Experience Center in Germany, of course it had to be in Berlin, at Hackeschen Höfe. At the same time, they introduced a new product line called Pramasana Scalp Care. So basically I’m just going to divide this post into two parts, telling you a bit more about these two great happenings of which I was happy to be part of. Oh, if you are not familiar with Aveda yet, read my other posts here, and here or visit their website.
The last week has been full of events for me – juggling all that next to my internship is not that easy sometimes. Changing outfits in the office bathroom, starting early so I can leave early and rush to the event location… stressful, but exciting at the same time. But soon I will be a student again and hopefully also more flexible with my time management – can I please be a student forever? Continue Reading
Loves, today I want to share a somewhat different kind of post with you – one that is more serious yet very inspirational on a much higher and more important dimension than fashion. As you know, I’ve been working with AVEDA for half a year now and the more I learn about their company the more I am extremely happy about being some sort of brand ambassador – read more about my first experience with Aveda here and here. Continue Reading
Fashionweek Berlin AW17 Day two was busy, busy, busy! First appointment I had was at the Aveda Hair & Spa Salon to get my hair fixed for the day. I’m always super happy to see the lovely Aveda Team and get a little bit spoiled with their amazing massages and great hair styling skills – obviously. Afterwards I took a cab to the fashionweek venue and enjoyed a day full of great shows incl. Rebekka Ruetz, Maisonnée and Marcel Ostertag. I usually never take cabs cause I’m too cheap to pay for it, but since it was minus degrees outside and I wasnt dressed accordingly, I had no other choice. And no, wearing proper winter clothes was not an option, haha. I knew my immune system hated me for that, but I took enough ginger shots to survive the cold without getting sick.
My outfit for this day was as French as it can get and much different from the first day, which was more edgy. It was the first time for me wearing those ruffle pants, which I found in the Zara Sale. Very reluctant to buy them at first, I am super happy that I eventually did. I feel like these kinds of pants will be big this Spring/Summer. Sooo, I cant wait to wear them without freezing my butt off. However, what made the look really French was the hat, probably the only functional as well as stylish thing I wore that day. Oh well, I guess that is just #fashionbloggerlife ;)
Coat* – Mint & Berry
Pullover* – EDITED
Boots – &Other Stories
Pants – ZARA
Bag – Pinko
Hat* – Mint & Berry
Shop the Look:
Photos at the Aveda Salon by Caroline Scharff
I still remember how I felt when I went to my first fashion week in 2013 in Berlin. I was super excited, a little bit nervous but still the happiest girl on earth back then. Being able to be among all those fashion enthusiasts and watching runways shows was one of my major goals back then. I could not believe that my blog actually had made that possible… but it did. It opened up so many possibilities for me, keeping up the motivation to continue blogging. One year later, I again went to fashionweek and was way more confident. I knew how things worked – there was no need to be shy in terms of clothing or networking. The more your outfit catches attention , the better! In the following years, my studies made it almost impossible to take a break and travel to Berlin for a week. The only thing I’ve done was to go over to Amsterdam Fashionweek for a day in 2015, but that was about it. In 2016, I was back in the fashionweek game when I was on my semester abroad and went to Mercedes Benz Fashion Week Sydney. It made me remember how much I enjoy getting inspired by new collections and aspiring as well as established designers. But most importantly for me was to connect to likewise people and make new friends.
So now that I live in Berlin, there are no barriers to going to fashionweek anymore. After 2.5 years, I finally attended Berlin Fashionweek AW17 again – and I am happy to say that my expectations were not too high. I had an amazing time with great people and of course, great fashion… even though I froze my ass off in my outfits… ;)
// I’m Wearing:
Pullover – ZARA
Skirt – Kookai Australia
Belt – NA-KD
Boots* – Konstantin Starke via Zumnorde
Bag – Stella McCartney
Shop the Look:
It took me a very long time to accept my hair the way it is. As a teenage girl I envied all the girls with their neat and straight hair and felt like someone who wasn’t able to get her hair under control. Slowly, slowly and after a lot of straightening experiments I realized that it is better to make the best of what you have and not try to force something that you simply don’t have. So I started to accept my curly hair and find the right treatment and products for it. However, from time to time I like to spice things up and have a little change. I am absolutely able to straighten my hair with a straightener, but one thing I simply cannot manage is to get 1) loads of volume and 2) big wavy curls. So when Aveda took me and a couple of other international bloggers last weekend to the Lepri Salon and Spa in Milan, I directly knew which styling I’ll be aiming for. After a relaxing head and shoulders massage, as well as a quick spiritual scenting session, Francesco (lol I actually don’t remember his name but let’s just give him this typical Italian name) started turning my hair into a Victoria-Secret-like voluminous mane. He told me that due to my long and delicate hair structure it is pretty difficult to create this kind of volume … but there is nothing he couldn’t fix with loads of hairspray ;)
The result really turned out amazing – just the way I wanted it! Plus I really enjoyed the process of getting there, because I simply had the feeling that I can trust him and his work. Even on the second day, my hair was still pretty nice and I actually was sad to wash it and get back to my supercurls. I liked it so much, that I might try it out myself one time, even though it will probably not turn out as great.
// Salon: Lepri Salon and Spa
Via degli Omenoni, 2, 20121 Milan
I became a huge Italy fan the moment I had my first Italian lesson at school. Part of my enthusiasm about the language, people and the culture was definitely the result of my teacher’s own passion about Italy. While this definitely influenced me, I believe that another major reason why I feel so connected is the fact that the Middle Eastern culture and how I was raised is quite similar to the Italian one; plus of course it has its own unique charm that I simply love. Despite all that, I somehow never managed to visit Italy besides being one week in Venice and only one day in Rome. As a fashion enthusiast, Milan was therefore always on top of my travel list. So when Aveda invited me last weekend to the Master Jam 2016 in Milan, I was more than excited. Beauty stuff, an entertaining show, loads of inspiring people and Italy – could I ask for anything more?
Okay, let’s take one step back. Aveda is a hair and beauty brand that produces products that are solely made out of natural ingredients, which they mostly sell to beauty and spa salons. The Aveda Master Jam is a „two-day celebration of beauty, wellness, fashion and art“ – yep, this basically means loads of creative people from the industry coming together and presenting the latest trends and techniques in the beauty industry during workshops and on stage.
Together with the two German bloggers Eline and Farina we explored beautiful Milan during the day, got an amazing hair treatment (Read here!), and in the evening went to the Masterjam 2016 show – for those of you who follow me on Snapchat/Instagram (@ranhelwa), I hope you got a nice insight into the event, for those who missed it, here are a couple of photos that hopefully give you a good idea of the show. I simply love how the creative industry is always evolving and improving – those who think that cutting hair is just about taking a pair of scissors is oh so wrong…
In friendly cooperation with Aveda Germany.